How to Become a Successful Commercial Actor

Breaking into commercial acting can be an exciting and lucrative career path. If you’re interested in becoming a commercial actor, here are some essential steps to get you started, insights into the types of actors who tend to book frequently, and tips on how to cultivate a marketable image.

Getting Started in Commercial Acting

1. Take Acting Classes: Enroll in acting classes or workshops that focus on commercial acting. These classes will help you hone your skills and learn the nuances of performing in commercials, which often differ from other types of acting. Note: If you want to find a commercial acing class near you, just type in “commercial acting classes near me’ in google and you will many options pending on your location.
2. Build a Strong Portfolio: Create a professional portfolio that includes headshots, a resume, and a demo reel. Your headshots should be high-quality and showcase different looks to highlight your versatility. Your resume should list your training, experience, and any special skills. Your demo reel should feature clips of your best work, even if it’s just scenes from acting classes or student projects.
3. Get Professional Headshots: Invest in professional headshots that capture your personality and range. Commercial casting directors look for a variety of looks, so having a few different styles of headshots can be beneficial.
4. Find an Agent: A reputable talent agent can help you find auditions and negotiate contracts. Research agencies that specialize in commercial talent and submit your portfolio. Having an agent can significantly increase your opportunities.
5. Attend Auditions: Regularly check casting websites (like this one) and submit yourself to try to get as many auditions as possible. Practice makes perfect, and the more auditions you attend, the better you’ll get at them. Don’t get discouraged by rejection; it’s a natural part of the industry.

Entering the world of commercial acting opens up a diverse array of opportunities for aspiring actors. Commercial work extends far beyond the traditional television ad, encompassing a wide range of formats and platforms. From online video ads and infomercials to voiceover work and live event performances, commercial actors can find themselves in various roles that showcase different aspects of their talents.

Here are several types of commercial acting work you might encounter, each offering unique experiences and avenues for success.

1. Television Commercials: These are the most traditional and common form of commercial acting. They air on TV and range from national campaigns to local spots.
2. Online Video Ads: With the rise of digital media, many companies produce commercials specifically for online platforms like YouTube, Facebook, and Instagram.
3. Infomercials: These are longer commercials, often running several minutes, designed to educate consumers about a product and drive direct sales.
4. Product Demonstrations: These commercials show actors using a product in real-time, highlighting its features and benefits. They can be seen on TV, online, or at live events.
5. Corporate Videos: Companies often create internal videos for training, education, or corporate events. These might not be public but require actors for role-playing scenarios or demonstrations.
6. Voiceover Work: This involves providing the voice for a commercial without appearing on screen. It’s common in radio ads, TV commercials, and online ads.
7. Print Ads: While not acting in the traditional sense, appearing in print advertisements for magazines, newspapers, and billboards is a form of commercial work.
8. Industrial Videos: These are similar to corporate videos but are often used for training, instruction, or education in specific industries. They might be used in classrooms, training sessions, or at industry events.
9. Trade Shows and Live Events: Actors are often hired to represent brands at trade shows, conventions, or live promotional events. This can involve product demonstrations, engaging with potential customers, or performing scripted presentations.
10. Commercial Web Series: Some companies produce episodic content for their websites or social media channels, which can be a mix of storytelling and product promotion.
11. Experiential Marketing: This type of commercial acting involves interacting with the public in real-world settings as part of a marketing campaign. It might include flash mobs, pop-up events, or immersive brand experiences.
12. Home Shopping Channels: Actors demonstrate and promote products on shopping channels like QVC or HSN, often live on air.
13. Public Service Announcements (PSAs): These are advertisements aimed at raising awareness about social issues and encouraging public action. They can air on TV, radio, or online.
14. Retail Advertising: These commercials are created by retail stores and often feature seasonal sales, new product lines, or store openings. They can be broadcast on TV, radio, or online.
15. Testimonial/Spokesperson Roles: Actors are hired to portray satisfied customers or company spokespeople, delivering testimonials or product endorsements.

What Kind of Actors Tend to Book a Lot

1. Versatile Performers: Actors who can adapt to various roles and convey different emotions naturally tend to book more jobs. Versatility is key in commercial acting since you may be asked to portray a wide range of characters.
2. Relatable and Approachable: Commercials often aim to connect with the everyday person. Actors who have a friendly, approachable demeanor and can project relatability are frequently chosen.
3. Strong Improvisation Skills: Many commercial auditions involve improvisation. Being able to think on your feet and deliver spontaneous, convincing performances is highly valued.
4. Professionalism and Reliability: Directors and producers prefer to work with actors who are professional, punctual, and easy to work with. Building a reputation for reliability can lead to repeat bookings.

Cultivating a Marketable Image

1. Know Your Type: Understanding your type (the kind of roles you’re best suited for) is crucial. Are you the quirky best friend, the authoritative professional, or the charming everyman? Knowing your type helps you target your marketing efforts and audition for roles that fit you well.
2. Maintain a Strong Online Presence: Create profiles on casting websites and social media platforms. Keep your profiles up-to-date with your latest headshots, demo reels, and booking information. Engaging with industry professionals and joining online acting communities can also boost your visibility.
3. Consistent Branding: Your headshots, resume, and social media profiles should present a consistent image. Choose a style that reflects the type of roles you’re pursuing and stick with it across all platforms.
4. Stay Fit and Healthy: Physical appearance can play a significant role in commercial acting. Maintaining a healthy lifestyle not only helps you look your best but also ensures you have the energy and stamina for demanding shoots.
5. Continued Training: The industry is always evolving, and so should you. Take advantage of workshops and training opportunities to stay sharp and learn new skills. This shows casting directors that you’re committed to your craft and continuously improving.

Conclusion

Becoming a successful commercial actor requires dedication, persistence, and a strategic approach. By following these steps, understanding the traits of frequently booked actors, and cultivating a marketable image, you can increase your chances of success in the competitive world of commercial acting. Remember, every audition is a learning experience, and with perseverance, your hard work will eventually pay off. Good luck!