branding

The Name Game - How Stage Names Shape Actors' Careers

In the world of acting, and all other forms of entertainment, a name isn’t just a tag; it’s an emblem of your brand, a beacon for your identity, and often, a gateway to success. Adopting a stage name isn’t about discarding your ...
Exploring the Common Ground and Contrasts Between Entrepreneurship and Acting

As a child, I was brought into the acting world by my parents, who both had their own businesses. At the time, (I started acting and modeling at 6 months old) I didn’t understand the business aspects of the entertainment ...
Industrial-Acting-101-What-It-Is-and-How-to-Succeed

Industrial acting continues to be a growing industry that provides actors with the opportunity to showcase their talents in a unique setting. Industrial productions are typically created for businesses to train their employees or to promote their products, services and ...
Branding for the Actor: Making An Impact Before You Even Walk In The Door

If we actors can learn anything at all from having watched Jon Hamm play Don Draper all those years on “Mad Men,” it’s the importance of having a high tolerance for alcohol. Wait, that’s not it…Well, that’s one lesson, sure.  ...
Actor Branding

You are no doubt reading this right now on your phone, tablet or computer, so you know as well as anyone that the world is truly wired. We are all interconnected in so many ways it’s difficult to fathom. On ...